According to a survey by Red Quanta, a leading customer
intelligence company, Mi India, the country's number one smartphone and smart
TV player, has emerged as the number one brand in after-sales services. The
results are based on a large study conducted by RedQuanta with over 8000
respondents across tier 1 and tier 2 markets.
The study's aim was to figure out how brands treat their
consumers after the sale was made and to calculate a customer's satisfaction
quotient afterward. Infrastructure & ambience at service station, Covid-19
safety metrics, smoothness of service initiation, personnel engagement,
processing time for service completion, and efficiency of issue resolution were
all used to evaluate the brands.
Muralikrishnan B, COO, Mi India after the announcement said,
“At Mi India, we place a premium on acquiring and maintaining our users'
confidence and satisfaction. We recognize that the quality of our devices, as
well as our strong after-sales support practices, go a long way toward
strengthening brand loyalty. We have a large After Sales support network that
covers over 600+ districts around the country, and we've always pushed the
envelope in terms of service delivery, including but not limited to online
appointments, straightforward spare part pricing, COVID safety norms, fast
& effective fixing operation, reducing wait time, and so on. We are
overjoyed that our contributions have been recognized. We are honored to be
ranked first in the market for after-sales services and to be regarded as a
customer favorite. Recognitions like this inspire us to work harder to meet and
achieve the goals we've set for ourselves.”
When compared to other brands, Mi India had the highest
number of completely satisfied customers (85 percent) in the premium group
(over INR 20,000), followed by OnePlus, Apple, and Samsung. Mi India also
topped the charts in the non-premium sector, with the highest number of fully
satisfied customers (51%) followed by OnePlus. In addition, Mi India ranked
first in both premium and non-premium CSAT ratings.
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